Package: DAB redesign for Italy

A Jovoto contest entry for the “German beer goes Export!” contest from DAB. The briefing asked for a packaging redesign / brand relaunch with focus on the Italian market. We were allowed to touch the logo. We had to include the italian word for purity “CRUDA” in our design.

I missed the top 3 and scored place 4 out of 55.

Description:

I touched the Letters of the old DAB Logo: More modern, more clean, keeping the basic shapes of the old logo.

That’s my theme: A beer brewed in accordance with the German Purity Law just needs 3 ingedrients. Water, Hops&Malt. Cruda. Natural. Pure. The art of beer brewery. Just three ingedrients and proud of it!

My bottle sticker-design is a mix between vintage nature illisturations and modern compositions, which gives the consumer the feeling of having a traditional, premium and worthy beer in his hand. I made a crown-like illustration which represents the three ingredients of the beer: (shape of a waterdrop), hops, malt. I want to show DAB through its packaging as a “king of beers” and celeberate with him at the same time.

Minimum information on the front, because the packaging itself represents the quality of the beer. Further information like World Beer Award Winner could be found on the back.