Concept: Mr. Panda Foodsurfing

This was a collaborative contest entry for the Media Battle: Saxion Enschede vs. Universiteit Utrecht. We had 5 days to develop an interactive selling strategy for a fictional wok-sauce-brand. It was mandatory to make use of a mobile app, since the brief came from One Shoe.

Our concept is inspired by the phenomenon of couchsurfing. Our core-idea was to give people the possibility to share dinner with friends and / or strangers. We invented the company ‘Mr. Panda’, designed the logo and packages, planned a small campaign, developed the foodsurfing website and a supporting mobile app.

You can watch our live presentation (in dutch) right here.

Team Members:

Thomas Kronenberg

Ives van Neck

Lorraine Wijnandts