Interactive Webbanner: Casio Exilim Your Real-Life Replay Button!

This interactive Flash Banner was my very first contest submission on Jovoto. I managed to impress the community with my idea and scored the 1st place out of 40 submissions.

Quote from the official winner announcement:

The grand prize goes to patrick’s brainchild and very first jovoto submission: a breathtaking banner to banner jump. The community quickly agreed upon awarding this winter olympic’s aftermath with the golden medal and gave “Your Real-Life Replay Button” almost maximum credit ! Rich in detail it surely is a great pleasure to watch the fellow jump across the “huge gap; a huge idea” (pommes) … read the whole article on Jovoto

 

Concept Description:

Because the target group of the new Exilim camera are young and highly experienced internet users that get easily annoyed by the typical banner ads, I tried to think literally “out of the box” and looked around what else could be possible in times of web 2.0.

So I found the possibility to create a “banner” out of a transparent flash layer which can be placed on top of the normal website. On the first sight, it will look like two standard skyscraper banners.

 

More ideas:

Other (graphic) examples with the same banner-to-banner mechanism would be possible. Think about:

A skateboarder grinding over the logo of a website

A biker jumping out of a quarterpipe into another one

A basketball player making a dunk

 

I’m imagining a highly interactive landing page, where you have sportsmen jumping, running, grinding and flying all over the place – and if you want, you can watch every single one of them in a replay – or all together at the same time?

 

Text:

Headline: Because there is no replay button in real-life!

Subline: CASIO EXILIM – your real-life replay button!